Make China Easier to Understand Online

Web Design

Digital Marketing

Factory Sourcing

About Hoan

I’m Hoan Liu, a 36-year-old freelancer who loves building websites and exploring digital marketing. I started ChinaDirection to help you make sense of Chinese networks and social media, and to make connecting with China easier and more fun.

My English isn’t perfect yet, but I’m working on it—and sometimes I get a little help from AI. Either way, I’m here to share tips, tricks, and what I learn along the way.

Talk to me

Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.